Runway or catwalk describes a narrow, usually flat platform that runs into an auditorium, used by models to demonstrate clothing and accessories during a fashion show[1] In fashion jargon, "what's on the catwalk" or similar phrasing can refer to whatever is new and popular in fashion.
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When a model scores an exclusive for a fashion label it means that she has been picked Model MVP to walk for that particular designer only. This immediately launches her career and elevates her status in the fashion industry, guaranteeing them spots on the world's best catwalks.[2]
Landing a Prada catwalk exclusive is widely considered to be the "holy grail" of runway bookings, turning an unknown face into one to watch in an instant (ex. Irina Kulikova, Sasha Pivovarova and Lindsey Wixson). Followed by Balenciaga's brilliant casting rivaling Prada's.[3]
Catwalk, a documentary covering life on the fashion runways, was filmed in 1993 by director Robert Leacock and premiered in 1996. The film followed models Christy Turlington, Naomi Campbell, Yasmin Le Bon, Kate Moss, and Carla Bruni as they jetted around London, Milan, Paris, and New York during Spring Fashion Week, including behind-the-scenes footage. The film was shot in black and white and color, and featured many top designers at work, like a young John Galliano, Justin Thomas, Karl Lagerfeld, and Gianni Versace four years before his death.